I recollect consumer responsibility a notion existing before the Great Recession and my impression of it being a left-leaning, albeit fringe, endeavor. Granted much of my adult life centered in urban jungles and not rural pastures, my impression might be a matter of circumstance. Nevertheless, John Gerzema, a veteran advertiser, has much to say about consumer responsibility, not only in its seemingly co-optation by middle America but by the positive response from a good part of corporate America. Anyone who has taken —or still takes— consumer responsibility to heart has in the link below some good news. If your thinking that this Ted Talk is another Ted Talk bore, Gerzema stands out as an entertaining orator with a few neat facts. Enjoy!

http://www.youtube.com/watch?v=XVU9C-kzGj8

He has guided the brand strategies of McDonald's, BMW, Coca-Cola, United Airlines, and Holiday Inn, just to name a few.

Comments

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s