I recollect consumer responsibility a notion existing before the Great Recession and my impression of it being a left-leaning, albeit fringe, endeavor. Granted much of my adult life centered in urban jungles and not rural pastures, my impression might be a matter of circumstance. Nevertheless, John Gerzema, a veteran advertiser, has much to say about consumer responsibility, not only in its seemingly co-optation by middle America but by the positive response from a good part of corporate America. Anyone who has taken —or still takes— consumer responsibility to heart has in the link below some good news. If your thinking that this Ted Talk is another Ted Talk bore, Gerzema stands out as an entertaining orator with a few neat facts. Enjoy!